Brochure for SPSystems

(Corporate brochure)

One of a pair of 24 page brochures commissioned by Marketing Matters, to inform clients, partners and potential investors about the experience and skills of the company - one of Europe's foremost practitioners in the field of advanced materials. The challenge was to communicate a wealth of complex information that would satisfy the precise requirements of the scientists commissioning the brochure, as well as writing copy that would be accessible to readers who might - or might not - themselves be scientists.

Text of extract shown above

AN INTEGRATED MATERIALS APPROACH

For the past two decades, SP Systems has been providing advanced composite materials to make structures lighter, stronger, stiffer and ever higher in performance.

As pioneers in applying composite materials to large structures, the success of our approach has made this advanced technology ever more accessible, driving costs out and making new applications increasingly possible.

We have focussed on reducing costs, not just of the materials themselves but also through simplifying the processes used for converting them into finished parts and through optimising structural designs. Our initial experience was in applying composite materials to high performance racing yachts and this is now being applied in many other industries, such as the rapidly expanding world of wind energy. And as we make applying composites ever more cost-effective, other applications are made possible in markets where composite materials were never before viable.

The strength of SP Systems lies in the mix of our skills in materials science, structural design and process engineering. It is this "Integrated Materials Approach' that marks us out as being different: